Thursday, February 22, 2018

Joe Murray - 2

Another Motoring Icon Celebrates 1,000,000

With the Minor Million so firmly fixed in our minds due to the unique colour, the story behind this limited edition and the celebrations last year for its 50th anniversary I thought you might be interested in the following piece about another motoring icon.

I work at Land Rover as the Discovery Product Manager in the Marketing Brand Team and we have celebrated the 1,000,000th Discovery today (29th February) with the workforce at Solihull.  I attended the exciting event and the presentations and was very proud.  It made me wonder about the similar events and the planning that must have happened at Morris half a century ago.  It feels like a piece of history that no doubt Land Rover enthusiasts will talk about way into the future.

We didn't paint the car lilac but it is painted white and is a Russian specification V8.  I have been the Product Manager for over six years and so have been custodian of the model for nearly a third of those million vehicles.

Discovery was launched in 1989 and has gone through four variants to the present sophisticated Discovery 4 which we sell to over 170 countries and this year will grow our volume for the model to around 45,000 units.  During that time it has won over 200 international awards and is probably the most awarded and possibly the most versatile vehicle in the world.

The vehicle left Solihull in the company of two other Discovery vehicles to embark on a 'Journey of Discovery' and will makes its way to Beijing in China driving 8,000 miles over 50 days.  The vehicle will be displayed at the Geneva motor show in March and finish on the stand at the Beijing motor show on 23rd April.  It will be displayed unwashed amongst all the brilliantly polished cars!  On route, the ambition is for this fundraising expedition to raise one million pounds through PR activities and donations to support the Red Cross.

The journey will retrace the steps of 'The first Overland Expedition' in 1955 when a team of Land Rover Series 1 vehicles set out from Birmingham to Beijing on roads and routes that were no so well established.

To reflect the spirit of adventure of the Discovery and Land Rover vehicles, a number of explorers and adventures attended and spoke at the event about their passion for Land Rover including Sir Ranulph Fiennes (world's greatest explorer), Ben Saunders (who is about to set off to complete Scott's arctic expedition) and Bear Gyrlls from the TV programme Born Survivor who eats the most incredible things to stay alive!

Joe Murray

Article posted 1st March 2012